10th Annual Invest In Women

March 13, 2024

All sessions are shown in Eastern Time. Sessions subject to change.

CE Credits will be available.

7:00 am – 8:00 am
Breakfast With Exhibitors


8:00 am – 8:05 am
Chairwoman Welcome

Antoinette Rodriguez – Chairwoman, Invest In Women, Financial Advisor Magazine


8:05 am – 8:55 am

Are You Happy Now

Financial planning predominantly focuses on predicting an unpredictable future. We create detailed plans for our client’s financial life, but know these plans are at best a big guess on what actually happens. One sorely neglected item is planning for the present. Is the client happy now? If not, why not? And what can a planner do about it? In this session, Dr. McClanahan discusses how to flip the conversation to planning for the present, what to do if your client isn’t happy, and how planning for the present makes planning for the future a much easier exercise.

Speaker:
Dr. Carolyn McClanahan, M.D., CFP® – Life Planning Partners


9:00 am – 9:50 am

A: Addressing Diversity: Opportunities and Challenges in Wealth Management Challenges And Triumphs

Moderator:
Suzanne Siracuse – Founder and CEO, Suzanne Siracuse Consulting, LLC
Speaker:
Clara Sierra – Senior Direct of Business Development and Global Sales, Moody’s Analytics

B: TBD


9:50 am – 10:10 am
Refreshment Break With Exhibitors


10:10 am – 11:00 am

A: The Harsh Reality: Every Marriage Ends

This panel will examine in depth the impact on women when marriages end in both divorce and in widowhood. Although the two events are very different, both results in serious emotional and financial changes in clients’ lives, changes that require advisors to display sensitivity and sophisticated knowledge of personal finance.

Moderator:
Carol Lee Roberts – President, Institute For Divorce Analysts
Speaker:
Cary Carbonaro, CFP® – SVP, Director of Women and Wealth, ACM Wealth

B: TBD


11:05 am – 11:35 am

A: The Fragile Decade

Speaker:
Jeannie Underwood-Kotner – Senior Vice President, Global Atlantic Consulting

B: TBD

Speaker:
Angie O’Leary – Head of Wealth Management, RBC Wealth Management


11:40 am – 12:30 pm

A: TBD

Moderator:
Laurie Stack – VP of Business Development and Head of the Avantax Women’s Advisor Forum

B: Surviving Major Illnesses: How Advisors Can Help

Most people suffer a serious illness at some point in their lives. More often than not, the caregiver is female. In this session, an experienced physician and two survivors will discuss what role advisors can play and how they can help both patients and caregivers deal with the physical, emotional and financial challenges.

Speakers:
Dr. Carolyn McClanahan, M.D., CFP® – Life Planning Partners
Tina Powell – Chief of Community, Intention.ly
Antoinette Rodriguez – Chica Wealth Builders


12:30 pm – 1:45 pm
Lunch Keynote

Fireside Chat

Moderator:
Tracey Longo – Washington Editor, Financial Advisor Magazine
Speakers:
Kristina Hooper – Chief Global Market Strategist, Invesco
Moira A. McLachlan – Senior Investment Strategist, Alliance Bernstein’s Wealth Strategies Group


1:45 pm – 2:05 pm
Dessert With Exhibitors


2:10 pm – 3:00 pm

A: The Art of Community Management: Why Your Clients Want You To Bring Them Together

We know behavioral finance is here to stay. And, with that understanding, it’s time to reimagine the financial services profession through the eyes of a human being. Have you heard of Swifties? Beyhive? Beliebers? It’s because human beings want to belong to something bigger than themselves. And this happens in deeply connected communities. Helping a client belong represents the ultimate marketing achievement in our practice. So, how do you do that in financial services? Join Sheryl Hickerson of Females and Finance and learn The Art of Community Management and Why Your Clients Want You to Bring Them Together. In this session you’ll learn (1) What the pandemic taught us about social groups, (2) What’s the number job of a community in 2024, and (3) Why community is not your list of clients (don’t worry – we will share what it really is!) Bring your questions. This session encourages audience participation.

Moderator:
Sheryl Hickerson – Founder & CEO, Females and Finance

B: Make Compliance Your Business GROWTH Department – How To Take Advantage Of The New Marketing Rule

Leila Shaver will discuss the new marketing rule and how financial advisers can now promote themselves through reviews, testimonials, and paid advertisements. She will discuss how to stay compliant while taking advantage of the new marketing avenues available to advisors.

Moderator:
Leila Shaver
– Founder and Managing Partner, My RIA Lawyer


3:00 pm – 3:20 pm
Refreshment Break With Exhibitors


3:25 pm – 4:15 pm

A: Science-Backed Coaching Strategies to Motivate and Inspire Clients

Do you think the future of Financial Planning is more about numbers and data or helping people make positive behavioral change? While still important, all the analysis in the world makes no difference if we can’t help people make positive behavioral changeIn other words, you can KNOW something is good for you, but not do it—ever have that happen? Coaching gets people unstuck. What are your go-to coaching strategies? Too much ‘push’—and Clients may back away. Not enough ‘pull’—and they won’t feel heard. Explore the skills most correlated with Advisor success and those most underused by women.

Speaker:
Sara Vita – Chief Talent Officer, Equitable Advisors

B: Working With Female Breadwinners

Women now account for breadwinners in more than 30% of American households and their share is growing. This trend stands traditional perceptions of family finances on their heads and requires advisors to understand role reversals and rethinking and reordering various financial priorities. In this session, two financial advisors who dealt with clients in this situation and experienced how these family dynamics play out personally will offer an in-depth look at this emerging demographic group.

Speakers:
Lisa Brown – Partner and Wealth Advisor, Corient
Kimberly Foss – Senior Wealth Advisor, Mercer Advisors


4:20 pm – 5:10 pm

A: TBD

B: TBD


5:30 pm – 6:30 pm
Networking Reception With Exhibitors

March 14, 2024

7:00 am – 8:00 am
Breakfast With Exhibitors


8:00 am – 8:05 am
Opening Remarks

Antoinette Rodriguez – Chairwoman, Invest In Women, Financial Advisor Magazine


8:05 am – 8:55 am

What Female Clients’ Longevity Means For Social Security And Medicare Planning

This session will drill down into exactly what advisors need to know about Social Security and Medicare, with a nod to why Social Security is especially important to women due to their longevity. 

Speaker:
Mary Beth Franklin, CFP – RetirePro


9:00 am – 9:50 am

A: Generational Wealth Transfer

B: Sustainable Investing

Moderator:
Evan Simonoff – Editor-In-Chief, Financial Advisor Magazine
Speaker:
Catherine Avery – Founder, CAIM LLC


9:50 am – 10:10 am
Refreshment Break With Exhibitors


10:15 am – 11:25 am

At The Capacity Crossroads: 3 Visions For Scaling The Advisory Firm You Want 

The rise of recurring revenue relationship-oriented models, from charging AUM fees to monthly subscription fees, introduces a material capacity limitation for advisory firms – any one financial advisor can only handle “so many” ongoing clients, before there simply isn’t enough time (or mental bandwidth) to serve any more. And with retention rates commonly 90%+ for most advisory firms, it’s virtually inevitable that any and every financial advisor will eventually hit their personal capacity wall after enough years in the business. Once they reach this Capacity Crossroads, though, advisors must make a decision about how to scale their firm going forward.

The three primary options are to structure the firm as either a “Lifestyle” firm (maximizing income for the advisor and building a small team around them, but without any intention or desire to grow past themselves), a “Small Giant” that tries to grow focused businesses serving their particular type of clientele a particular way (and will accumulate more advisors/team over time to reach a growing number of those clients), or as an Enterprise-builders who aspires to build truly large advisory firm enterprise. In this session, we will explore the different approaches for how advisory firms scale, help advisors understand which type is the best fit for their own personal vision and goals, and give them perspective on what they should (and shouldn’t) be focused on based on their desired approach to scaling their advisory firm (i.e., what they should do/build, what they should hire, what they should NOT hire, and what they should outsource). 

Speaker:
Michael Kitces – Chief Financial Planning Nerd, Kitces.com


11:30 am – 12:20 pm

A: Organic Growth

B: TBD


12:25 pm – 1:40 pm
Lunch Keynote

TBD

Speaker:
Susan Bradley – Founder, Sudden Money Institute


1:40 pm – 2:00 pm
Dessert With Exhibitors


2:05 pm – 2:55 pm

A: Investing in America’s Future: Innovation, Capitalism, and Opportunity create strong fixed returns

Yrefy is the intersection of innovation, capitalism, and opportunity, creating a competitive fixed income coupled with unparalleled flexibility in a secured and collateralized portfolio.  Investors Do Well by Doing Good through Yrefy’s mission of giving people the ability to refinance their distressed Private Student Loans and pay them off with dignity.

With Federal and Private Student Loans being nearly impossible to expel through bankruptcy, Borrowers had no options until January 2017, when Yrefy was founded.  With an impressive seven-year track record of Borrower success stories and a seemingly unlimited market opportunity, Laine Schoneberger, Chief Investment Officer and Managing Partner, will share how advisors can create healthy fixed returns up to 10.25% with incredible flexibility in client portfolios.

Speaker:
Laine Shoneberger – Chief Investment Officer & Managing Partner, Yrefy, LLC

B: Charting the Path Forward: Insights from 2023 Women in Wealth Management Study

In 2023, Carson Group launched its second annual Women in Wealth Management Study. This presentation will explore the results of our research and highlight action steps each of us can take to help improve the representation of women in financial services.

Speaker:
Julie Ragatz Ph.D. – Vice President, NextGen and Advisor Development Programs, Carson Group


3:00 pm – 3:55 pm

AI and ChatGPT

Moderator:
Antoinette RodriguezFinancial Advisor Magazine
Speaker:
Dr. Sindhu Joseph – Founder and CEO, CogniCore
Kim Crawford Goodman – Chief Executive Officer, Smarsh


4:00 pm
Conference Ends